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Case Study:
Firing on All Cylinders

How Diversified Lead Sources Drove $120k in Bookings
This case study highlights how one client strategically leveraged multiple lead sources—new business from ads and the website, repeat customers, referrals, and networking—to generate over $120,000 in bookings for paint protection film during November and December.
The results emphasize the power of a holistic approach and the pitfalls of relying solely on one channel for growth.
Performance Breakdown by
Month and Lead Source
November
New Business (Website & Ads): $19,402
Leveraged Google and Facebook ads to drive targeted traffic to a well-optimized website. Conversion-focused landing pages and clear CTAs turned visitors into paying customers.
Repeat Business: $17,465
Re-engaged previous customers with CRM automations, personalized follow-ups, and exclusive offers.
Referrals: $8,969
Created a referral program and relied on strong word-of-mouth recommendations from satisfied clients.
Networking Events: $24,660👈👈
Participated in car meets, establishing trust through personal connections and live demonstrations.
Total Revenue for November
$70,496
December Performance Breakdown
New Business (Website & Ads): $12,773
Continued driving new leads with consistent ad campaigns and high-performing website pages.
Repeat Business: $14,408👈👈👈
Strengthened loyalty with timely follow-ups and upselling opportunities for additional services.
Referrals: $10,751
Capitalized on the holiday season, encouraging customers to refer friends and family.
Networking Events: $12,231
Maintained a presence at local events to connect with car enthusiasts and close high-value deals.
Total Revenue for December: $50,163
Grand Total Across Two Months
$32,175
New Business
27% of total revenue
$31,873
Repeat Business
27% of total revenue
$19,720
Referrals
16% of total revenue
$36,891
👉Networking Events👈
👉 30% of total revenue 👈
Overall Total Revenue: $120,659
Key Insights
Diverse Lead Sources Are Key to Consistent Growth
  • Networking events accounted for the largest share (30%), proving the value of face-to-face connections.
  • Repeat business and referrals together generated 43%, highlighting the importance of nurturing existing relationships.
New Business is Essential but Not Everything
While ads and the website brought in 27%, relying solely on new leads would have left $88,484 on the table.
Referrals and Repeat Customers Drive Cost-Effective Revenue
  • It's easier to re-engage and sell to existing customers than to convert cold leads.
  • The combined efforts of referrals and repeat business contributed nearly half of the total revenue.
Consistency Across Channels
This client didn't "take their foot off the gas" in any area, ensuring every channel was actively generating leads and revenue.
Firing on All Cylinders
This case study shows us the importance of balancing efforts across multiple lead sources.
A successful business doesn't rely solely on new leads; it taps into every opportunity:
Networking
Builds trust and long-term relationships.
Referrals
Harnesses satisfied customers to expand reach.
Repeat Customers
Maximizes lifetime value with strategic follow-ups.
Ads and Website
Attracts fresh leads to sustain growth.
If you diversify lead sources, you can maintain more momentum, minimized risk, and achieved exceptional results!
It's a powerful reminder that relying on one lead source is not just risky—it's leaving money on the table.
Ready to take your business to the next level by diversifying your lead sources?
Whether you're looking to maximize your repeat customers, build a referral network, or enhance your digital presence with high-converting ads and a powerful website, we're here to help.
👉 Let's work together to get your business firing on all cylinders!
Schedule a free strategy session today and discover how you can unlock your business's full potential.
Don't leave money on the table—tap into the power of a holistic growth strategy!